Work
Expedia + Vrbo:
Reservation Details
Hotel managers and vacation rental owners were frustrated with managing their reservations - the reservation detail page was overly complex. I analyzed and audited user needs, flows, and content to reduce cognitive overload and simplify the UI. I also converged Vrbo and Expedia’s reservation details page with reusable, themable components that adapt to serve both the overlapping and unique needs of hotel managers and vacation rental owners.
Expedia:
Messaging redesign
Hotel front desk managers were having trouble responding to guests. They lacked context about the reservation and couldn’t prioritize the most important messages or message at scale. I redesigned the UI in a new design system, integrating messaging and reservation details in a single screen to reduce context switching. I also launched new features and flows to support attachments and templates and contributed chat components to the system. The redesign drove a 5% increase in response rates.
Honeywell:
Device management system
I designed the MVP for a device management system that collects data about Honeywell’s hardware for B2B warehouse and retail customers. Through ongoing co-development with our first customer, I designed interaction patterns, flows, and UI for dashboards and alerts and worked with scrum teams around the world using agile methods to bring the vision to life. Our key customer purchased the application as part of a multi-million dollar deal.
Prime Video:
Kids experience
I designed and launched Prime Video's first dedicated area for kids, which was rolled out globally in 2017. I created wireframes and mockups for all compatible devices (desktop web, mobile web, Android, iOS, Smart TVs, and FireTV), curated the content, decided the layout, and conducted usability testing. The MVP drove a 3% increase in Kids streams, which allowed us to get leadership buy-in for engineering resources. Thereafter I collaborated on a testing and development roadmap to create custom features for kids.
Amazon Fashion:
Mexico launch
I created Amazon Mexico's desktop, mobile web, and mobile app shopping experience for the launch of Amazon Fashion. I integrated Fashion into the existing Amazon ecosystem, designed local navigation and mobile optimized storefronts, defined the information architecture, and optimized search and product pages with custom features for Fashion products. The new Fashion store drove 15% more new customers to Amazon Mexico.