Resume
Experience
onX Maps
Sr. Product Designer, Community & User Generated Content
Jan 2023 - Present
Building community and empowering users to share information about trails and the outdoors.
Ask me about it!
Expedia
Sr. Product Designer, Partner Reservations & Conversations
Sept. 2019 - Jan. 2023
Collaborated with researcher, content strategist, analyst, TPM, and engineers to reduce context switching for hotel staff who manage reservations (on desktop, mWeb, iOS and Android)
Crafted flows and defined interactions to increase hotels’ responsiveness with task automation, template creation, and machine learning models that detect guests’ intent (+5% increase in responses)
Led social justice design projects to improve travel for disabled, LGBTQ, and BIPOC travelers
Developed new inbox and chat features for hotels and guests while converting existing UI to a new design system
Used generative research, competitive analyses, user interviews, and usability testing to define content/roadmap
Defined color palettes, iconography, type styles, variations, and states for new design system components
Honeywell
Sr. Product Designer,
Warehouse Management
Feb. 2019 - Aug. 2019
Design dashboards, tables, navigation, and notifications for B2B new product innovations on Android and web platforms
Co-develop prototypes with Honeywell’s clients (Fortune 100 global retailers and logistics companies)
Present designs to leadership, peer designers, and cross-functional stakeholders for feedback
Collaborate with engineers using agile methodologies including Program Increment Planning, sprints, scrum and track them in JIRA
Create new icons, design patterns and corresponding redlines for integratation into the Honeywell design system
Facilitate cross-functional design workshops with product managers, researchers and engineers to brainstorm new features, develop story boards, and evaluate feasibility
Conduct heuristic analyses, competitor research, and trend research to inform design decisions and interaction patterns
Amazon Prime Video
Product Designer, Kids
Aug. 2018 - Jan. 2019
Wrote project plan based on UX research brief and gained leadership alignment to build a dedicated streaming experience for kids
Created a consistent a user journey across five unique platforms (desktop web, mobile web, Android, iOS, Fire Tablet and smart TVs)
Designed and tested permanent ingress points to the kids page in the global navigation, local navigation, and video storefront
Created wireframes, developed prototype, conducted usability testing, and built the MVP using Amazon's CMS
Coordinated marketing, UX, catalog, engineering, and personalization teams to develop age-specific features for kids
Quantified business impact (+3% increase in streaming minutes) for the MVP, which was used to obtain engineering resources to develop P1 and P2 features
Amazon Prime Video
UX Program Manager
Oct. 2017 - Feb. 2019
Wrote project plan based on UX research brief and gained leadership alignment to build a dedicated streaming experience for kids
Created a consistent a user journey across five unique platforms (desktop web, mobile web, Android, iOS, Fire Tablet and smart TVs)
Designed and tested permanent ingress points to the kids page in the global navigation, local navigation, and video storefront
Created wireframes, developed prototype, conducted usability testing, and built the MVP using Amazon's CMS
Coordinated marketing, UX, catalog, engineering, and personalization teams to develop age-specific features for kids
Quantified business impact (+3% increase in streaming minutes) for the MVP, which was used to obtain engineering resources to develop P1 and P2 features
Amazon Prime Video
Marketing Manager,
Primetime TV
Sept. 2016 - Oct. 2017
Developed design patterns and QA process to ensure consistency in branding, copy, and graphics
Decided and managed project timelines for the launches of 4-6 TV series at a time, holding 10+ stakeholders to key milestones
Conducted A/B tests and analyzed results to optimize email copy, push notification timing, CTAs, targeting, and animation
Amazon Mexico
Content Strategist, Fashion
Mar. 2016 - Aug. 2017
Created 6 mobile responsive wireframes, the global navigation, automated emails, and 54 curated storefronts for the launch of the Amazon Fashion store in Mexico
Piloted a mega menu subnavigation to improve discoverability of top categories
Created Mexico’s first style guide (English and Spanish) to encourage higher quality listings to increase customer trust
Conducted A/B tests for CTA’s in email, push, and on-site campaigns
Amazon Canada
Content Strategist,
Home & Garden
Jan. 2015 - Feb. 2016
Defined Home & Garden content strategy, designed page layout, implemented campaigns, and A/B tested iterations using a CMS
Optimized information architecture (browse structure and category taxonomy) and search experience to improve product discoverability and reduce click-to-purchase ratio
Led the Halloween event strategy and created wireframes and graphics for all product groups in amazon.ca
A/B tested email and on-site campaigns to identify best-practice copy, messaging, promotions, and designs
Optimized information architecture (browse structure and category taxonomy) to decrease clicks required to add a product to cart
Launched the Home & Garden Holiday Gift Guide, a curated list of top giftable products
Unilever
Sr. Associate Brand Manager
Mar. 2014 - Jan. 2015
Oversaw website redesign for Knorr (the world’s second largest
food brand)Enhanced user experience and increased visit duration through improved information architecture, redesigned UI, and new features like product reviews
Managed five SEO, creative, and technical agencies to maintain and update Knorr.com
Reviewed and edited copy and HTML to improve SEO ranking
Created sustainability roadmap and planned digital, social, and on-pack sustainability communications
Led packaging transition for 180 SKU’s, which involved managing a cross-border team of 28 designers, analysts, engineers, and product developers to create and approve new primary packaging
Education
University of Florida
M.A. International Business
B.S. Advertising
B.S. Marketing
School of Visual Concepts (Seattle, WA)
Visual Design for UX
Skills & Tools
Rapid Prototyping
Figma, Sketch, Invision, Balsamiq, Mockplus
Visual Design
Photoshop, Illustrator, InDesign
Research & Testing
Qualtrics, Userinterviews.com, Usertesting.com, discovery interviews, usability testing A/B testing, statistical analysis